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18-01-2018 02:22

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Market your website with a limited budget?

Bases on our experience in this area from, we have outlined a number of key successful factors that helped our clients to reach their expected web targets. Some of these are oldies but goodies, while others are newer and exciting avenues you may not have tried out yet. However, Cyprus yes, is a small market, but what you can do, is to think based on Internet’s philosophy and structure… No Geographic Boundaries.

Here are 26 things you can do to get started marketing your website without any cost.

  1. Press releases still work. Send the press release to media, or any niche that may be interested in what you do.
  2. Claim, verify, and update your Google Local Business listing. This is extremely important. Google Local Listings have been absorbed into Google+, so be sure to check out how to manage your Google Local Listing. GEO location matters.
  3. Find a niche social media site that pertains to your exact business and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement. But remember, Social Media ie Facebook do not replace your web site, it should be consider a direct marketing vehicle to in flow traffic to your web site.
  4. Build a Google+ page for your business and follow businesses that are related to your product or service niche. Share informative and relative content and link to your profile from your website. You should also consider allowing users to +1 your content on a page by page basis.
  5. Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before. Be sure to answer the question "Will my user find this information beneficial as they shop and purchase?" every time you link to a resource, or request a link or listing on another site.
  6. Comment and offer original, well thought out, sensible information, opinion and help on blogs that are relevant to your website's topic and be sure to leave your URL. Even if a nofollow tag is attached, you could gain a bit of traffic and some credibility as an authority on the subject matter. This is not blog comment spamming, this is engaging in a conversation relevant to your website's topic.
  7. Set up and verify a Webmaster Central Account at Google.
  8. Set up a Bing Webmaster Tools account and verify it.
  9. Update or create your XML sitemap and upload it to Google Webmaster Tools and Bing Webmaster Tools.
  10. Write a "how-to" article that addresses your niche for Wikihow.com or Answers.com. This is kind of fun and a good resource for getting mentions and links. Looking at your product or service in a step-by-step manner is often enlightening in several ways. It can help you better explain your products and services on your own website. I will say I don’t know why some of these sites still rank well, many of them are junk. I do like most of the answers on the two sites mentioned above. Be picky with where you participate.
  11. Write unique HTML page titles for all of your pages. This is still extremely important, don’t skimp on this one.
  12. Start a blog. There's nothing wrong with getting the basics of blogging down by using a free service from Blogger or WordPress.
  13. Make sure your Bing and Yahoo Local listings are up to date.
  14. Update and optimize your description and URL
  15. Use your Bing Webmaster Tools account to look at your incoming links. How do they look? Are all of the sites relevant and on-topic? If not, reevaluate your link building practices and start contacting any of the irrelevant sites you can and ask them to take down your link. A clean and relevant incoming link profile is important; cleaning up bad links is a necessity until we can tell Google and Bing which links we want them to ignore.
  16. Make a slideshow of your products or record an original how-to video and upload to YouTube. Be sure to optimize your title and descriptions. Once it's uploaded, write a new page and embed the video on your own Web site. Add a transcription of the video if possible.
  17. Try a new free keyword tool for researching website optimization.
  18. Add a page to your site focused on a top keyword phrase you found.
  19. Build a Facebook Page and work to engage those that are interested in your product or service. Facebook is so much more robust than it ever was! Create groups, events, and photo albums. Link to your Facebook profile from your site and allow visitors to your site to like and share your content.
  20. Install Google Analytics if you don’t have any tracking software. The program is pretty amazing and it's free. You need to do this if you haven’t already. It's that important.
  21. Start Twittering or start doing it much better than you are now – it's a great way to network with like-minded individuals.
  22. Try a new way to write an ad for a struggling PPC ad group or campaign.
  23. Review your Google Analytics In-Page insights and take note of how users are interacting with your page. Where to they click, what is getting ignored. Make changes based on this knowledge.
  24. Set up a Google Content Experiment through your Analytics account and test with the information you obtained and changes you made in number.
  25. Build a map at Google Maps and add descriptions for your storefront, locations, and nearby useful points of interest. Make your map public and embed it on your own website. Add links back to relevant content on your site if possible to each point of interest.
  26. Keep reading Search Engine Watch for more free tips and tricks.

There's no reason to say you can't be successful because you don’t have a huge advertising budget. Time is all you need.

 

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